2012 Ford Focus pricing revealed, starting at $16,270*

by Steven J. Ewing

Ford recently unloaded details surrounding its all-new 2012 Focus as part of this year’s Paris Motor Show festivities. The car won’t officially go on sale until early next year, but when it does, the cost of entry in the U.S. will be $16,270 for the base S sedan (*not including a $725 destination charge).

While the Blue Oval hasn’t officially announced pricing for every trim level, some snooping around on its website has revealed preliminary pricing figures for the whole model line (excluding the all-important Focus ST). Moving up the sedan model range, four-door SE models will likely start at $17,270, while the SEL, which comes standard with things like Sync, ambient interior lighting and 16-inch alloy wheels, begins at $20,270. The high-zoot Titanium rings in at $22,270, featuring the whole smorgasbord of options, including MyFord Touch, a premium Sony audio system, sport seats and 17-inch sport alloy wheels.

Ford is only offering the five-door hatchback model in SE, SEL and Titanium trims, with prices starting at $18,065, $21,065 and $22,765, respectively. Tick the box for the $1,295 Titanium Premium Package (rain-sensing wipers, leather seats, reverse sensing system and more) and your loaded-up Focus hatch will sticker for $24,060 before destination, tax and so on.

Pricing has increased quite a bit over last Focus, but Ford points out that the 2012 model is packed to the brim with technology and safety features not found on other cars. The Mazda3 sedan and hatchback sell at similar price points, and FoMoCo is even offering a $500 Focus Technology Rebate for pre-orders placed before February 28, 2011. A full online configurator should be up and running later this month where you’ll be able to build and price the 2012 Focus of your dreams. Thanks for the tip, Matt!


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