Ford Named 'Truck Line of Texas;' MyFord Touch Wins 'Outstanding Feature' by Texas Auto Writers

Dallas, Oct. 24 /PRNewswire/ — The full line of Ford trucks today was named “Truck Line of Texas” by the Texas Auto Writers Association (TAWA) in the country’s largest truck market, and MyFord Touch won the group’s Outstanding Feature.

“The auto writers in the world’s biggest pickup market know firsthand what attributes matter most to customers who count on their trucks to get the job done every day,” said Mark Fields, Ford’s president of The Americas. “We are honored that TAWA recognizes our full line of trucks as important to customers in their state and around the country.”

Ford has the largest share of the light- and heavy-duty truck market in North America — 39 percent. And it’s growing. Ford’s share is up 3.5 percentage points over last year. Through September, Ford sold 385,879 trucks. That’s 118,000 more than the nearest competitor. Texas represents 20 percent of Ford’s total truck sales. Ford F-Series trucks have won more awards than any other light- and heavy-duty truck in the past two years.

MyFord Touch, Ford’s innovative driver-connect technology, was introduced this summer in the 2011 Ford Edge.

For more information on Ford products and technology, please visit http://www.media.ford.com.

Advertisements
This entry was posted in Uncategorized and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s