November 09, 2010
By Zach Gale
Ford has embarked on a 60-city tour to give consumers test drives of the 2011 F-150 EcoBoost.
No matter how much advertising Ford does to highlight the EcoBoost V-6 truck’s 365 horsepower, 420 pound-feet of torque, and 11,300-pound towing capacity, some people may only be convinced after a test drive.
“The F-150 with EcoBoost offers the best combination of capability, power and efficiency in the segment, and to prove that, we want to give as many customers as possible the opportunity to drive it before it’s even available at their local Ford dealership,” said Marc Lapine, F-150 Consumer Marketing manager.
The tour continues until the end of January and for every test drive, Ford will donate $10 to the Juvenile Diabetes Research Foundation or Future Farmers of America.
Ford will come to your home or work for the one-on-one test drives and the automaker says new locations are still being added. Regardless of how impressed consumers are with the F-150 integrating EcoBoost technology, the real test of the vehicle’s success will be in the sales charts. For more information on the tour, go to drivef150ecoboost.com.