After posting a sizable sales increase in October, the Ford Motor Company reported today its November 2010 sales figures were up a solid 24 percent compared to the same period last year.
The majority of that growth stemmed from the Ford brand itself, which saw sales rise 27 percent to 133,544 vehicles. Ford cars accounted for nearly a third of that total, bolstered in no small part by the automaker’s small and midsize offerings. The Fusion led the way, with 17,647 examples rolling off lots, but the compact Focus — due to be replaced next year with an all-new model — still managed to post a 27.8-percent sales growth.
Despite growing 13 percent, crossover and SUV sales — 34,828 in total — represented the smallest part of Ford’s total. Despite outselling its siblings, Escape sales (14,937 units, to be precise) slid 1.4 percent. The largest growth came courtesy of the Edge. With 10,025 examples sold, the revised crossover posted a 55-percent jump over last November’s figures.
Truck sales grew 34 percent to 53,524 vehicles in November. Predictably, F-Series sales — which grew 26.4 percent year-to-year — made up roughly two-thirds of that total. Ford notes it has seen some notable growth, however, in its commercial vans. Econoline sales jumped 70.6 percent to 8026 units, while the Transit Connect posted a 138-percent growth over last November.
The Lincoln brand continued to gain traction, with dealers moving 7648 vehicles — a 19.3-percent increase — off their lots last month. The MKZ sedan set the pace with 2567 vehicles rolling off the lots, while the revamped MKX crossover followed in second, with sales increasing 38.6 percent to 1891. The brand’s big luxury haulers — the MKT and Navigator — saw sales falter by roughly nine percent each, while sales of the large MKS sedan slid 22 percent to 1110 units. Remarkably, fleet customers purchased 779 Town Cars, enough to represent a 71.6-percent increase over the same period last year.
Mercury sales had risen in October, but production of the ill-fated brand also came to an end within that same month, virtually ensuring a sales drop for November. Sure enough, dealers moved only 6146 vehicles, marking a 12.1 percent decrease. Mariner sales actually increased 17.6 percent to 2410 vehicles, but all other model lines, including the Milan, Grand Marquis, and Mountaineer, saw volumes fall as the automaker terminates the brand.
On the plus side, the automaker anticipates continued demand for its Ford and Lincoln model lines to carry into the 2011 calendar year. In fact, the company revealed it expects to build roughly 635,000 cars and trucks in the first quarter of 2011, roughly 61,000 vehicles more than it did in Q1 2010.