Ford Motor Company Banking on Green

By ROOP RAJ
WJBK | myFOXDetroit.com

DETROIT (WJBK) – The Ford Motor Company is banking on green in 2011. Monday, it put the spotlight on electric and hybrid cars at the North American International Auto Show.

“We’re really happy with how we’re doing as a company, the fact that we remain independent, and the fact that we’ve charted are own future,” said Ford Executive Chairman Bill Ford, Jr. “We’re also very excited about the new technology that’s being born.”

Ford is leading the electric charge unveiling a complete family of electrified cars. The C-Max Hybrid boasts 41 miles-per-gallon. The C-Max Plug-in and the Ford Focus Electric are good for Ford’s American market, but it is bigger than that. It is green on a global scale.

“Other manufacturers are focusing on one type of electric vehicle, and what we’re showing today is electrification of a global platform. So we can do it fast and do it globally, but also all three forms of electrification — hybrid, a plug-in hybrid, and then a battery electric vehicle,” a Ford representative told FOX 2.

Meanwhile, one of the designers of the Vertrek said it is more than a concept. It will become reality in the form of the Ford Escape.

“It’s not different for our current European customers. We have a vehicle … that we sell in Europe called the Kuga. This is a slightly larger version of that and with mini updates. What you’ll find on the vehicle that (is) going to be consistent with Ford cues across the range (is) the traditional, trapezoidal grill,” FOX 2 was told. “We’ll have a really strong hood budge (and) very slim, almost laser cut-like head lamps and tail lamps.”

So, when can you get your hands on the Ford Focus Electric? It is going to be towards the end of 2011. We are told the price is going to be competitive with other electric cars already on the market.

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