Ford to Increase U.S. Production 13 Percent
By Nina Sen – February 8, 2011 9:47 AM
Ford Motor Co. says it will increase production for deliveries to U.S. dealers by 13 percent.
Ford says it is able to ramp up production in the firs quarter of 2011 because sales to individual buyers rose 27 percent in January. The company’s overall sales, including those to big fleet buyers, rose by 9 percent last month. The new version of the Ford Explorer SUV is leading the sales.
“We’re trying to catch up to just the customer demand,” Jim Farley, Ford’s global marketing chief, told reporters at the National Automobile Dealers Association conference in San Francisco.
The company says it needs to meet higher demands for its cars and trucks. Executives said they may add a third shift to factories where workers are now on two shifts and working overtime.
The executives also promised six new or updated models for the Lincoln brand during the next three years as they try to revive its sales.