By JAMIE LAREAU, AUTOMOTIVE NEWS on 7/25/2011
Dealers are clamoring for Ford to ramp up production of the 3.5-liter direct-injection turbocharged EcoBoost V6 engine because of its popularity.
“It’s an impressive engine,” says Martin Gubbels, owner of Big Sky Ford-Lincoln in Torrington, Wyo. “Now Ford just has to build enough of them.”
Gubbels has sold seven F-150s with the EcoBoost V6 since March. He has one in stock but wants four.
Through Tuesday, July 19, the EcoBoost V6 engine accounted for about 41 percent of July F-150 sales in North America. The 3.7-liter naturally aspirated V6 engine accounted for 15 percent, Doug Scott, Ford’s manager of truck group marketing, told Automotive News.
The two V6 engines made up 57 percent of F-150 sales in April and May, and 56 percent in June.
“We haven’t been able to match the demand for EcoBoost,” Scott says.
A Ford spokesman says Ford’s two engine plants in Ohio are running on overtime to catch up to demand.