Ford asks customers to choose sound of new electric Focus

Brett Clanton Ford Motor Co. recently thought of a creative, ahem, vehicle for soliciting input from consumers about its 2012 Focus electric car. The Dearborn, Mich. automaker asked fans on Facebook to rate their top pick among four proposed sound the car will make when traveling at low speeds. Those who click on the site — and there have been hundreds so far – can visit four YouTube links, each with a unique noise, and then register their favorites. The project stems from new federal regulation that will soon hybrids and electric vehicles to be equipped with noisemakers that function when the usually-silent vehicles are driving below 15 mph. Advocates for the blind had pushed for the rules.

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