(RTTNews) – Ford Motor Co. (F: News ) announced that the 365-horsepower Ford F-150 EcoBoost, with its powerful and fuel-efficient 3.5-liter twin-turbocharged V6 engine, is outselling all other competitive six-cylinder trucks combined. The new EcoBoost V6 is one of four new fuel-efficient engines Ford introduced in the F-150 for 2011.
Another of those new engines, a 3.7-liter, 302-horsepower V6, also outsells all other competitive V6 engines in full-sized trucks from Chevrolet, GMC, Dodge and Toyota. According to sales data from J.D. Power and Associates, both new Ford truck V6 engines accounted for 79.5 percent market share of V6 full-sized trucks sold in July.
Separately, the company noted that the 2012 Ford Harley-Davidson F-150 delivers on the custom cool design that the lineup has been known for, with new snakeskin leather interior accents, a new stylized bodyside graphic and a new wheel and premium paint color.
Marc Lapine, Ford F-150 marketing manager stated, “For 2012 we worked with Harley-Davidson to continue to push the styling envelope while still delivering the durability and power that F-150 is known for and that our collective customers expect. It perfectly captures both brands.”
by RTT Staff Writer