2012 Focus ST marks Ford’s recommitment to fast, high-performance vehicles

By Michael Wayland

Ford Motor Co. is expecting its Focus ST to be the start of a long, fast line of profitable performance vehicles, according to reports. The Focus ST, a global performance car expected to hit U.S. dealerships next year, will feature a 2.0-liter Ford EcoBoost engine that is expected to deliver 247 HP/250 PS.

“We are determined that the new Focus ST will meet the very high expectations of our fans around the world,” said Jost Capito, director of Global Performance Vehicles. “Focus ST will deliver on the promise of great technology, exciting driving dynamics and high levels of refinement – making it as enjoyable to use for everyday driving as it will be on exciting and challenging roads we performance enthusiasts deliberately seek out.”

According to the Dearborn automaker, the new vehicle will feature an enhanced Torque Vectoring Control and an advanced Electronic Stability Program.

Ford’s reestablishment of high-performance vehicles parallels that of crosstown rival Chrysler Group LLC. In June, the Auburn Hills automaker announced the “rebirth” of its Street and Racing Technology brand.

Chrysler launched the SRT Brand at the 2002 NAIAS in Detroit “to create a line of industry-leading performance vehicles and parts,” but hasn’t done much to develop the brand in recent years.

But now, Chrysler has SRT versions of the 300, Jeep Grand Cherokee and Dodge Charger, Challenger and Viper due in dealerships next year.

The new SRT vehicles, which cost more than $46,000, are equipped with the new 6.4-liter (392 cubic-inch) Hemi V-8 engine that features more horsepower and more torque than ever before across a significantly wider rpm range, while intake and exhaust technologies lead to improved fuel efficiency, officials say.

“SRT lives on as the in-house performance team of the Chrysler Group that adheres to our five existing performance hallmarks centered around building the best high-performance vehicles for the Chrysler, Jeep and Dodge brands,” said Ralph Gilles, President and CEO, SRT Brand and Motorsports.

Related topics: Focus, ford

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