By Madhubanti Rudra
The automobile giant Ford and the world famous toy brick manufacturer Lego have recently teamed up for a promotional purpose. While Ford seeks to promote its 2012 Ford Explorer, Lego is promoting its new LEGOLAND Florida theme park. The companies came together in a unique scheme, in which a 2012 Ford Explorer replica was built up by 22 designers in 2,500 hours. The likeness of the model with that of the recently launched Ford SUV left everybody spellbound.
Made up of 380,000 individual bricks, this 2,654 pound replica is of course not drivable, the life-size Lego-Ford Explorer is intended to ornate a corner of Legoland Florida in Orlando when the new park opens on October 15.
According to a press release, the Lego-made Explorer model will be a part of the Ford Driving School at Legoland, where young kids can drive small Lego-shaped Fords at speeds of up to 3 mph. Meanwhile, the giant Ford toy debuted at Ford’s Chicago Assembly Plant, home of the 2012 Ford Explorer.
Explorer is one of the most recent Ford products to receive Ford’s powerful yet fuel-efficient EcoBoost engine, which provides V6 performance in a four-cylinder unit.
“Based on the success we’ve seen with the EcoBoost technology in our F-150 pickup, the 2012 Explorer with the new engine should be a huge hit. The Explorer already offered unparalleled capability and class-leading fuel economy, but the EcoBoost drops the engine size to save owners even more on gas money while actually boosting torque,” said Peter King, general manager of Watertown Ford, a Greater Boston Ford dealer.
Apart from its fuel efficient design, the Ford Explorer has been created as a family-car. In recognition of the fact that driving with kids can be distracting, Ford’s SYNC with MyFord Touch is available to help keep hands on the wheel. The technology offers voice control of the navigation system and stereo, as well as hands-free calling and access to internet apps when connected to a compatible phone. The Active Park Assist feature will help the Explorer even parallel park itself with little input from the driver.
“The 2012 Explorer is the best choice for families that like to get out and see the world, and with EcoBoost efficiency they can explore more without breaking the bank. Ford has done a great job creating a vehicle that’s just as useful as it is desirable, and I know its benefits won’t be lost on our customers,” King added.
Early this month, Ford Motor Co announced that its U.S. sales rose nine percent in September, spurred by sales of SUVs and pickups.
Sales of the Ford Explorer SUV were more than triple last September, while sales of the Escape small SUV rose 41 percent. Ford’s pickup sales rose 15 percent, the company revealed.
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